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Jean Haegele

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College Campaign

VIDEO | CAMPAIGN MARK | SOCIAL

To build greater awareness and foster engagement across campus and our community, the College was looking to capture that distinctive quality that makes the four years at UChicago, well, UChicago. Beginning with strategic brand repositioning—led the campaign concept development and stakeholder approval process through to development of key campaign deliverables.

ANTHEM VIDEO

 

campaign microsite

 

Social video series

 

Social launch takeover

 

Social templates

 
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