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This ambitious 360 campaign was designed to highlight the history of groundbreaking research and discoveries at UChicago to aid in awareness and reputation building. The campaign has been featured in various media outlets, including WTTW’s Chicago Tonight, Axios, and Forbes. Notably, the writers on the hit series, The Bear, were inspired by the content series enough to reference it in season 3.
3.6 million times video views
91,000 unique website hits
Series trailer
Video series
Discovering REM sleep
First nuclear reaction
Determining how black holes are formed
The Chicago School of Economics
Discovering cancer’s genetic link
Carbon-14 dating breakthrough
Proposing the idea of the fertile crescent
Defining the field of social work
Pioneering quantum mechanics
Brochure