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Jean Haegele

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The Day Tomorrow Began

VIDEO | EXPLAINER ARTICLES | SOCIAL | PRINT | ENVIRONMENTAL

This ambitious 360 campaign was designed to highlight the history of groundbreaking research and discoveries at UChicago to aid in awareness and reputation building. The campaign has been featured in various media outlets, including WTTW’s Chicago Tonight, Axios, and Forbes. Notably, the writers on the hit series, The Bear, were inspired by the content series enough to reference it in season 3.

3.6 million times video views
91,000 unique website hits


 

Series trailer

 

Video series

Discovering REM sleep

First nuclear reaction

Determining how black holes are formed

The Chicago School of Economics

Discovering cancer’s genetic link

Carbon-14 dating breakthrough

Proposing the idea of the fertile crescent

Defining the field of social work

Pioneering quantum mechanics

 

Brochure

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