Brand Strategy
University of Chicago brand overhaul
BRAND ARCHITECTURE | TONE | VOICE | NOMENCLATURE | PILLAR MESSAGING
Part of the leadership team that overhauled and developed the University of Chicago’s brand guidelines from a simple 12-page booklet into a comprehensive and strategic set of guidelines. Instrumental in establishing brand architecture, editorial style, tone, voice, nomenclature guidance, as well as pillar messaging and copywriting support throughout the 150-page guide.
PILLAR MESSAGING
DISTINCTLY UCHICAGO | Anthem video that evokes our brand pillars
Big Brains podcast
BRAND STRATEGY | TAGLINE DEVELOPMENT | PROMOTIONAL | SOCIAL | CHANNEL IDENTITY | NEWSLETTER
Relaunched the University of Chicago’s flagship podcast series, developing a brand blueprint, new tagline, identity refresh, as well as new promotional and advertising materials designed to reach new listeners and grow reach year over year. The comprehensive overhaul looked at each and every brand touchpoint
Brand overhaul
Updated the logo and audited all brand touch points across multiple channels. Recommended and developed suite of assets and tools to be used by all Big Brains team members that told better stories and delivered brand consistency.
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