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Jean Haegele

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The Day Tomorrow Began

VIDEO | EXPLAINER ARTICLES | SOCIAL | PRINT | ENVIRONMENTAL

This ambitious 360 campaign was designed to highlight the history of groundbreaking research and discoveries at UChicago. Topics in the series included black holes, ancient civilizations, quantum technology, sleep, economics, social work, cancer, carbon dating, and the first nuclear reaction.

The campaign has been featured in various media outlets, including WTTW’s Chicago Tonight, Axios, and Forbes. The writers on the hit series, The Bear, were inspired by the content series enough to reference it in season 3.

3.6 million times video views
91,000 unique website hits

 

Teaser Trailer

REM Sleep

Black Holes

Economics

Cancer

Carbon-14

Ancient Civilizations

Social Work

Quantum

 

Brochure

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Website

 
 

College Campaign

 
 

ANTHEM VIDEO

 

Website

 

Social graphics

 
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