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This ambitious 360 campaign was designed to highlight the history of groundbreaking research and discoveries at UChicago. Topics in the series included black holes, ancient civilizations, quantum technology, sleep, economics, social work, cancer, carbon dating, and the first nuclear reaction.
The campaign has been featured in various media outlets, including WTTW’s Chicago Tonight, Axios, and Forbes. The writers on the hit series, The Bear, were inspired by the content series enough to reference it in season 3.
3.6 million times video views
91,000 unique website hits
Teaser Trailer
REM Sleep
Black Holes
Economics
Cancer
Carbon-14
Ancient Civilizations
Social Work
Quantum
Brochure
Website
ANTHEM VIDEO
Website
Social graphics